Noir-Illuminati 2Fashion wellness package
What do the sexy sensual looks of Noir have that other luxury labels don’t? A good conscience!
Soft, gently flowing fabrics, forms that accentuate the figure, sexy décolletés, glitter, glamour, chic: Noir makes no sacrifices in order to appeal to the female victims of fashion. One does not see the difference, one feels it. Noir caresses body and soul. Noir is a small wellness package for women: look good with a good conscience. Most of the fabrics of the Noir models are organically certified and are derived from organic farming and fair-trade projects.
Noir has been a successful new fashion label for fashion-conscious women right from the start. What’s more, Noir is a role model for the fashion industry and a forerunner when it comes to ‘ethical’ fashion design. The brand manages without any famous designer names and originates from humble beginnings.
The idea behind the label is called ‘ethics’ and it is being realised using the most ingenious means in modern marketing. “Fashion brands are often interchangeable; therefore each has to create its own story to become distinctive, and Noir is the proof that fashion can also be sexy when created according to ethical principles”, the charismatic founder of Noir, Peter Ingwersen, (43) likes to explain modestly.
In order to procure ethically correct materials Ingwersen founded Illuminati 2, “the brand for luxurious materials”, which supplies Noir and other ethically conscious luxury brands with top-quality natural materials. Illuminati 2 operates in accordance with the guidelines of the UN global compact initiative and supports the ILO (International Labour Organization). In addition, the Noir Foundation supports the medical care of the labourers of its own cotton cooperative in Uganda.
Too good to be true? The Ingwersen companies are not a charity organisation. After fifteen years as a fashion brand manager, Ingwersen wanted to re-discover himself and prove that it is possible to survive in the fashion carousel if one acts in a socially just manner.
“Noir is a functional, humane and social business model which lets all those involved partake in the profit – from Denmark to Africa”.
www.noir-illuminati2.com
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